Episode 4: The 5 step content strategy you need to know if you want to grow your business
Exhausted trying to decide what to post? Following all the guru’s strategies but not seeing results? Posting for three weeks then ghosting for months? This is about to make your content life a shit tonne easier.
In this episode of The Art of Confident Content, I’m talking you through the The Robin Method™, my 5 step framework designed to help you create confident content that’ll grow your business in a steady, sustainable way.
Developed over a decade of working with business owners across multiple industries, The Robin Method™ is a formula you can rinse and repeat over and over again.
Whether you’ve been winging your content and praying for sales, burning yourself out to keep up with a strategy that isn’t suited to your capacity, or you’ve been stuck in the “I don’t know what to post” loop for longer than you want to admit, The Robin Method™ has got you.
Press play right now to hear:
00:00 Why I love a tangible framework (even when ADHD means I don’t always stick to it)
00:57 7 Easy questions you can turn into social media posts
02:20 What “I don’t know what to post” actually means (it’s a lie, fyi)
05:34 Introducing The Robin Method™ (you’re gonna love this!)
07:20 The step you need to do before you even think about creating content
10:29 Setting your profile up for success before you commit to your strategy
12:30 The fun bit aka the content strategy aka the bit people do first (and wonder why it’s not working)
15:26 This’ll change the way you think about your content forever
16:49 A basic content strategy you can steal today (that’ll help you be consistent)
20:50 The fourth step of the method (which is the bit I struggle most with)
23:03 The final step before you rinse and repeat the entire formula
24:14 TL;DR: a quick little recap of the entire method
25:17 What to do if you want your content strategy created for you
Links mentioned in this episode
Get the full breakdown of The Robin Method™: https://www.robinrosecreative.com/the-robin-method
How to build a 90 day content strategy that actually fits around your life: https://www.robinrosecreative.com/blog/how-to-build-a-90-day-content-strategy
The Robin Intensive: https://www.robinrosecreative.com/the-robin-intensive
Done for you content with a twist (the twist being you) that’ll help you build (or rebuild) the consistent posting habit you need to start growing your business and making those steady sales.
The Mini Robin: https://www.robinrosecreative.com/the-mini-robin
Try before you buy vibes with a two-week version of The Robin Intensive. Perfect if you’re not ready to commit to a 90 day strategy or you wanna test out what it’s like to have a content plan to follow.
Get involved
Got a content question you’d like me to answer on the podcast? Is there a topic you want to hear my thoughts on? Or maybe you just want to leave me your feedback? (always welcome!!) Send me a DM on Instagram @robinrose.creative, I’d genuinely love to hear from you. And if you fancy appearing on the podcast, send your message as a voice note and I’ll include it in the episode with a link back to you and your business (unless you prefer anonymity).
Support The Art of Confident Content
Cheerleaders are always very appreciated! If you’d like to support the podcast, you can do the following:
1: Share this episode with a business owner who’s also ready to enter their confident content era
2: Leave a 5* rating or review wherever you listen to your podcasts (it really does help!)
3: Tell your audience about this episode and tag me in your stories so I can hear all the lovely things you say…
The Art of Confident Content is planned, edited and produced by Rebecca at Robin Rose Creative. If you've been thinking about launching your own podcast and want support bringing it to life, email hello@robinrosecreative.com. I'd love to hear about your idea and discuss how I can help you with the concept, episode ideation and launch content.