01: Your confident content era starts when you press play
I wanna be honest with you from the get go, this episode isn’t where you’ll learn how to go viral, get brand deals or build an audience big enough to be charging £5k a post.
But if you want a business that makes consistent sales through a content strategy that actually fits around you, even when life is lifeing its hardest, you’ll wanna hit that play button.
In the very first episode of The Art of Confident Content podcast, I’m gonna tell you what confident content actually means, why it’ll outperform viral content if a long term business is your goal (which of course it is), and where to start if confident content is something you want for yourself (well duh).
Plus I’ll be sharing about the time I went mega-viral (hello 6 million views) and made absolutely nada, and the simple af strategy that sold my 1:1 offers instead.
If you’ve been stuck in the chasing virality mindset, burning out from “the more you post the more you grow” advice, or you hate content but know you need to create it to actually make those sales, this episode’ll change the way you think about your content strategy from now on.
When you press play, you can expect to hear:
00:00 What you can expect from this episode of The Art of Confident Content
01:40 How I failed the first launch of the podcast
05:41 What I changed about this launch that doesn’t make any marketing sense
08:26 The most important part of this entire episode
11:15 What confident content actually means (and what it isn’t)
15:25 The time I made zero sales after getting 6 million views on a single reel
18:10 Why going viral can damage your brand (it’s not for everyone)
20:29 How a podcast averaging 50 downloads per episode sold a £999 service
22:13 When you find a strategy that works for you it’ll work over and over again
25:38 The confident content formula that’ll change your life
29:53 How my client made 3 sales in 30 minutes from a reel with under 500 views
33:29 Confident content in a nutshell
Links mentioned in this episode
The Confident Content Audit: https://www.robinrosecreative.com/the-confident-content-audit
The Confident Content Audit is a free diagnostic tool that’ll help you see exactly why your content isn’t working as well as the IG gurus said it would be. In the time it takes you to sip your (second) morning coffee, you’ll have an action plan specific to your current content issue.
The Robin Intensive: https://www.robinrosecreative.com/the-robin-intensive
Done for you content with a twist (the twist being you) that’ll help you build (or rebuild) the consistent posting habit you need to start growing your business and making those steady sales.
Get involved
Got a content question you’d like me to answer on the podcast? Is there a topic you want to hear my thoughts on? Or maybe you just want to leave me your feedback? (always welcome!!) Send me a DM on Instagram @robinrose.creative, I’d genuinely love to hear from you. And if you fancy appearing on the podcast, send your message as a voice note and I’ll include it in the episode with a link back to you and your business (unless you prefer anonymity).
Support The Art of Confident Content
Cheerleaders are always very appreciated! If you’d like to support the podcast, you can do the following:
1: Share this episode with a business owner who’s also ready to enter their confident content era
2: Leave a 5* rating or review wherever you listen to your podcasts (it really does help!)
3: Tell your audience about this episode and tag me in your stories so I can hear all the lovely things you say…
The Art of Confident Content is planned, edited and produced by Rebecca at Robin Rose Creative. If you've been thinking about launching your own podcast and want support bringing it to life, email hello@robinrosecreative.com. I'd love to hear about your idea and discuss how I can help you with the concept, episode ideation and launch content.