This week, Kaya Yurieff and Jasmine Enberg break down the green flags and red flags in brand-creator partnerships, with takeaways from leaders at Sephora, Gap, Google, PepsiCo, Adobe and Lego.
They also share reactions from creator Warner Bailey, founder of Assistants vs. Agents, on common brand negotiation tactics, from four-page scripts to requests for AI voice clone rights.
Later in the episode, Jasmine sits down with LTK co-founder and president Amber Venz Box and Northwestern University professor Frank Dudley to discuss their new research on how CMOs are changing their approach to influencer marketing in the age of AI. Spoiler alert: They want more creators and more content to help them cut through the noise and show up in LLMs.
","author_name":"Kaya Yurieff and Jasmine Enberg"}