The youngest millennials are turning 30 this year.
Kaya Yurieff and Jasmine Enberg break down the real differences (and surprising similarities) between millennial and Gen Z women across three big areas: What is their relationship to the creator economy? How are they consuming media? And what influences their purchase decisions?
Hint: While Gen Z may be nostalgic for millennial relics like digital cameras and capri pants, they have rejected the girl boss, which was a defining characteristic of young female culture in the 2010s.
Later in the show, they sit down with Maggie Milnamow, the new Chief Commercial Officer at Betches, a quintessential millennial brand that now also caters to Gen Z women. As the media company celebrates its 15th birthday, Milnamow shares how Betches now reaches 1 in 2 young women online, why revenue is up 70% year-over-year and what the next phase of growth looks like.
","author_name":"Kaya Yurieff and Jasmine Enberg"}