Spain may have won the 2026 World Cup, but plenty of athletes, brands and fans also emerged as winners on social media. The most boring part? Content from creators who actually attended matches.
Kaya Yurieff and Jasmine Enberg break down the best (and worst) moments on social media from Erling Haaland’s meteoric rise to the TSA's cheeky Ranch dressing advisory and the Norwegian Air and British Airways bet to swap logos.
Plus, they discuss why FIFA’s restrictive and fragmented approach to creator access may have held content back, and what the results could mean for creator strategies at sports leagues and teams moving forward.
Later in the show, they’re joined by F1 journalist Toni Cowan-Brown, who discusses the creator economy’s impact on the sport—and why Netflix's “Drive to Survive” doesn’t deserve all the credit for putting Formula 1 on the map for Americans.
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