Are we at peak newsletter? Newsletters have quietly become one of the most reliable businesses in the creator economy, with top writers earning millions of dollars from their work. Meanwhile, platforms like Substack, Beehiiv, Kit and Patreon are battling to win over creators, athletes and celebrities like Charli xcx and Tom Brady who have their own newsletters now.
Kaya Yurieff and Jasmine Enberg break down why newsletters are booming, whether the market has become too saturated, how creators are actually making money and why today's biggest newsletters are evolving beyond just email.
Later in the show, they’re joined by Beehiiv CEO and co-founder Tyler Denk to discuss the state of the industry, where there’s still white space for newsletters and where things go next.
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