What is Meta’s creator strategy? And is its massive spending on AI worth it?
Kaya Yurieff and Jasmine Enberg speak with Meta’s CMO and VP of Analytics, Alex Schultz. He explains why Meta works with creators to sell smart glasses, rather than to try to change people’s perceptions of AI the way many of its rivals are doing. He also shares why Meta’s bet on AI is worth the investment and how the technology is impacting advertising.
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