{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69cc4ac21bf9765f47d1b801/69cc4ad4bfb99db0bc8d3cd0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why the Microdrama Hype Will Fade, But Branded Entertainment Is Here to Stay","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69cc4ac21bf9765f47d1b801/71e17dff3b58fbddecaefffb9ebee17e.jpg?height=200","description":"<p>Kaya Yurieff and Jasmine Enberg discuss mega YouTuber Dhar Mann’s pivot toward brand deals and how brands are leaning into entertainment, including new microdramas from Crocs and P&amp;G. They’re also joined by Kate Ridley, chief brand officer of Stanley 1913, to explore how the 100+ year old brand is expanding beyond its TikTok-famous Stanley cup. Plus, watch Kaya’s interview with creator Kaz Sawyer from WebSummit Qatar.<br></p>","author_name":"Kaya Yurieff and Jasmine Enberg"}