In this episode of the Produce Plus Podcast, Produce Plus editor Liam O'Callaghan speaks with Flavorite marketing and communications manager, Tom Millis on the company's MOYA-winning Maddie's Month campaign.
Tom details how the company utilised key ambassadors, earned media and a strong Coles partnership to reach remarkable sales results over the campaign, raising much needed funds for the bone marrow failure syndromes charity, Maddie Riewoldt’s Vision.
The success of this camapign and the recognition of the award is personal for the company.Tom’s father, Mark, started the campaign ten yeas ago during his own battle with blood cancer. It’s a legacy that has continued following his passing, with over A$1mn raised through the campaign.
To support Maddie Riewoldt’s Vision visit https://www.mrv.org.au/
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The Produce Plus Podcast is produced and presented by Bree Caggiati. Artwork by Qiong Wu for Fruitnet.
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