In this episode of Circular Hot Takes, we explore how circular business models can be designed, tested and improved in practice. We discuss design science research as a way of developing tools and frameworks iteratively with the people who will actually use them, and why experimentation matters when moving from promising ideas to workable solutions. Nancy Bocken and Ankita Das share examples including the Circular Rebound Tool, the Value Mapping Tool and regenerative business case databases, and we discuss how such tools can help companies identify unintended consequences, test assumptions and design better circular solutions. We also look at what happens when research tools leave academia and start being used, adapted and translated by practitioners, and why the shift from individual business models to circular ecosystems creates new design challenges around collaboration, partners and shared value creation. Find out more at www.bdjpcircular.com — and feel free to send us questions, topics you think we should explore, or guests you’d like to hear on Circular Hot Takes.
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