In this episode of Circular Hot Takes, we go back to some of the ideas that helped make the circular economy easier to understand. Marking the tenth anniversary of the 2016 paper Product Design and Business Model Strategies for a Circular Economy, we revisit the logic of narrowing, slowing and closing resource loops—and how regeneration later became part of the picture. We look at where these ideas came from, how they helped connect environmental thinking with business and economics, and what the circular economy really boils down to. Why can simple design principles be so powerful, and how do they translate into products, business models and real-world decisions? We also explore what nature can teach us about efficiency, resilience and regeneration—and why some of the biggest circular business opportunities may lie in the inefficiencies of the supposedly efficient linear economy. Find out more at www.bdjpcircular.com — and feel free to send us questions, topics you think we should explore, or guests you’d like to hear on Circular Hot Takes.
","author_name":"Bocken, Das, Jørgensen & Pedersen"}