This episode focuses on two digital marketing offerings at SETU: Marketing and Digital Media, available on the Waterford campus; and Digital Marketing with Analytics, which can be studied at the Carlow campus. The BA (Hons) in Marketing & Digital Media is a four year degree course, which prepares students for employment in marketing in the digital age. The BSc and the BSc (Hons) in Digital Marketing with Analytics provides a space to explore the customer and commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data.
Programme Directors of the courses Denis Harris and Denise Earl, were joined by graduates Megan Lanigan and Jack Cleere, and by Sarah Sunday, a current student of Digital Marketing with Analytics. They discussed the programmes, content and modules, placement opportunities as well as options to travel abroad, as well as looking at the broad-ranging careers available with these qualifications.
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