{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69c1476c007cdcf83fc0964b/6aa858e4eb30d8abd82932d0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Min-maxxing, looksmaxxing, and Nixon-maxxing, with Roger Kreuz","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69c1476c007cdcf83fc0964b/1789417614412-7db123c1-313e-4fe2-8cc2-e2b5c7aae000.jpeg?height=200","description":"<p>1221. This week, we talk to Roger Kreuz, associate dean at the University of Memphis, about the \"maxxing\" craze. We look at how it started with min-maxxing in 1990s gaming culture, how looksmaxxing spread from the manosphere, and why it isn't quite a suffix. Then we look at what that second X is doing, why \"Nixon-maxxing\" might be peak maxxing, and why a brand picking up your slang usually kills it.</p><p><br></p><p>Find Daniel and Chris on LinkedIn, and more about their projects at <a href=\"https://www.perfectit.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Perfectit.com</strong></a>.</p><p><br></p><p>Save the date for <a href=\"https://www.quickanddirtytips.com/ggliveevent/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong><u>Grammarpalooza — The Game Show:</u></strong></a> <strong>Thursday, September 24 at 5 p.m. PT / 8 p.m. ET.</strong></p><p><br></p><p>A hearty thank-you to our Keepers of the Commas and one Immortal on <a href=\"https://www.patreon.com/cw/grammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong><u>Patreon</u></strong></a>. We appreciate your support!</p><p><br></p><ul><li>Larry Rosenblum</li><li>Mahala Russell</li><li>George Wilson</li><li>Laurel Paul</li><li>Linda Cox</li><li>Birna Anna Björnsdóttir</li><li>Marlen Ruiz</li></ul><p><br></p><p>🔗&nbsp;<a href=\"https://www.patreon.com/cw/grammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Join the Grammar Girl Patreon.</strong></a></p><p>🔗&nbsp;<strong>Share your familect recording in</strong>&nbsp;<a href=\"https://www.speakpipe.com/GrammarGirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Speakpipe</strong></a>&nbsp;or by leaving a voicemail at 833-214-GIRL (833-214-4475)</p><p>🔗&nbsp;<strong>Watch my</strong>&nbsp;<a href=\"https://www.linkedin.com/learning/instructors/mignon-fogarty\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>LinkedIn Learning writing courses</strong></a><strong>.</strong></p><p>🔗&nbsp;<strong>Subscribe to the</strong>&nbsp;<a href=\"https://www.quickanddirtytips.com/subscribe\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>newsletter</strong></a><strong>.</strong></p><p>🔗&nbsp;<strong>Find an edited</strong>&nbsp;<a href=\"https://www.quickanddirtytips.com/transcripts/grammar-girl/1221/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>transcript</strong></a><strong>.</strong></p><p>🔗&nbsp;<strong>Get</strong>&nbsp;<a href=\"https://amzn.to/3LULzLb\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Grammar Girl books</strong></a><strong>.</strong></p><p><br></p><p>| HOST: Mignon Fogarty</p><p>| Grammar Girl is part of&nbsp;<a href=\"https://www.quickanddirtytips.com/podcasts\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>the Quick and Dirty Tips podcast network</strong></a>.</p><ul><li>Audio Engineer: Dan Feierabend</li><li>Director of Podcast: Holly Hutchings</li><li>Creative Partnerships &amp; Business Development: Morgan Christianson</li><li>Marketing and Video: Nat Hoopes, Rebekah Sebastian</li><li>Podcast Associate: Maram Elnagheeb</li></ul><p>| Theme music by&nbsp;<a href=\"https://catherinerannus.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Catherine Rannus</strong></a>.</p><p>| Grammar Girl Social Media:&nbsp;<a href=\"https://www.youtube.com/@grammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>YouTube</strong></a>.&nbsp;<a href=\"https://www.tiktok.com/@therealgrammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>TikTok</strong></a>.&nbsp;<a href=\"http://facebook.com/grammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Facebook</strong></a>.&nbsp;<a href=\"https://www.threads.net/@thegrammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Threads</strong></a>.&nbsp;<a href=\"http://instagram.com/thegrammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Instagram</strong></a>.&nbsp;<a href=\"https://www.linkedin.com/company/grammar-girl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>LinkedIn</strong></a>.&nbsp;<a href=\"https://mastodon.social/@grammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Mastodon</strong></a>.&nbsp;<a href=\"https://bsky.app/profile/grammargirl.bsky.social\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Bluesky</strong></a>.</p>","author_name":"QuickAndDirtyTips.com"}