{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69c1476c007cdcf83fc0964b/6a1a245fdd90858af9382270?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The case for language clarity, with Iva Cheung ","description":"<p>1191. This week, we talk to Iva Cheung, a plain language expert and editor who has helped shape Canada's accessibility standards. We look at what plain language actually means (it's more than just short words and simple sentences) and why it matters for healthcare, legal rights, and everyday communication. Then we explore cognitive load theory, the expertise reversal effect, and why user testing is the secret ingredient most writers skip.</p><p><br></p><p>Find more from Iva at <a href=\"https://ivacheung.com/\" rel=\"noopener noreferrer\" target=\"_blank\">IvaCheung.com</a>.</p><p><br></p><p>🔗&nbsp;<a href=\"https://www.patreon.com/cw/grammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Join the Grammar Girl Patreon.</strong></a></p><p>🔗&nbsp;<strong>Share your familect recording in&nbsp;</strong><a href=\"https://www.speakpipe.com/GrammarGirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Speakpipe</strong></a>&nbsp;or by leaving a voicemail at 833-214-GIRL (833-214-4475)</p><p>🔗&nbsp;<strong>Watch my&nbsp;</strong><a href=\"https://www.linkedin.com/learning/instructors/mignon-fogarty\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>LinkedIn Learning writing courses</strong></a><strong>.</strong></p><p>🔗&nbsp;<strong>Subscribe to the&nbsp;</strong><a href=\"https://www.quickanddirtytips.com/subscribe\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>newsletter</strong></a><strong>.</strong></p><p>🔗&nbsp;<strong>Take&nbsp;</strong><a href=\"https://podsurvey.com/GRAMMAR\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>our advertising survey</strong></a><strong>.</strong></p><p>🔗&nbsp;<strong>Get the edited&nbsp;</strong><a href=\"https://www.quickanddirtytips.com/transcripts/grammar-girl/1191/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>transcript here</strong></a><strong>.</strong></p><p>🔗&nbsp;<strong>Get&nbsp;</strong><a href=\"https://amzn.to/3LULzLb\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Grammar Girl books</strong></a><strong>.</strong></p><p>| HOST: Mignon Fogarty</p><p>| Grammar Girl is part of&nbsp;<a href=\"https://www.quickanddirtytips.com/podcasts\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>the Quick and Dirty Tips podcast network</strong></a>.</p><ul><li>Audio Engineer: Dan Feierabend</li><li>Director of Podcast: Holly Hutchings</li><li>Advertising Operations Specialist: Morgan Christianson</li><li>Marketing and Video: Nat Hoopes, Rebekah Sebastian</li><li>Podcast Associate: Maram Elnagheeb</li></ul><p>| Theme music by&nbsp;<a href=\"https://catherinerannus.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Catherine Rannus</strong></a>.</p><p>| Grammar Girl Social Media:&nbsp;<a href=\"https://www.youtube.com/@grammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>YouTube</strong></a>.&nbsp;<a href=\"https://www.tiktok.com/@therealgrammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>TikTok</strong></a>.&nbsp;<a href=\"http://facebook.com/grammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Facebook</strong></a>.&nbsp;<a href=\"https://www.threads.net/@thegrammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Threads</strong></a>.&nbsp;<a href=\"http://instagram.com/thegrammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Instagram</strong></a>.&nbsp;<a href=\"https://www.linkedin.com/company/grammar-girl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>LinkedIn</strong></a>.&nbsp;<a href=\"https://mastodon.social/@grammargirl\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Mastodon</strong></a>.&nbsp;<a href=\"https://bsky.app/profile/grammargirl.bsky.social\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Bluesky</strong></a>.</p>","author_name":"QuickAndDirtyTips.com"}