By the mid-90s, London Records is flying high, but success comes at a price. In this episode, journalist Siân Pattenden dives into the intoxicating, and sometimes destructive world of pop stardom.
At the heart of it all is East 17. Their rise is meteoric, culminating in a Christmas number one but behind the scenes, cracks are already forming. Frontman Tony Mortimer reveals the reality of sudden fame: pressure, scrutiny, and a life turned upside down overnight.
Across the label, stories of burnout and breakdown emerge. The Communards split as tensions grow. Fine Young Cannibals implode under the strain of success. But the money keeps flowing.
This is the era of the indie gold rush, with huge advances, extravagant spending, and a culture of excess. Bands like Menswear recall signing deals worth fortunes, and burning through them just as quickly. Industry insiders describe wild expense accounts, endless parties, and a sense that it might never end.
Of course, it does.
From costly creative risks to hedonistic lifestyles, the consequences begin to catch up. Acts like Flowered Up illustrate how quickly things can fall apart.
And then comes the ultimate question: is it worth it? Through candid reflections, artists and insiders confront the reality of fame: the highs, the lows, and the toll it takes.
Episode 4 is a raw, unfiltered look at the price of living the pop dream.
Written and presented by Siân Pattenden. Produced by Robin Leeburn. A Podmasters production for London Records.
Guests featured in this episode: Siobhan Fahey (Shakespears Sister / Bananarama), Sara Dallin (Bananarama), Tony Mortimer (East 17), Hillary Shaw, Colin Bell, Sean Rowley, Neil Arthur (Blancmange), Richard Coles (The Communards), Roland Gift (Fine Young Cannibals), Marcella Detroit (Shakespears Sister)
Songs featured in this episode:
Bronski Beat - Hit That Perfect Beat
East 17 - Stay Another Day
East 17 - Deep
East 17 - Steam
Fine Young Cannibals - Good Thing
The Brand New Heavies - You Are The Universe
Menswear - Daydreamer
Goldie - Temper Temper
Goldie - Mother
Flowered Up - Phobia
East 17 - Thunder
Menswear - Being Brave
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‘Hit That Perfect Beat - The London Records Story’ compilation is released on 2CD / Digital on June 12, 2026 and available to pre-order now
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