The Sales Circle Book Is Coming — And It's Been Worth the Wait | Episode Thirty Three
Rob's been sitting on a secret. A new book is nearly ready — the fourth of his career — and this one is different from anything he's put out before. He's finally ready to talk about it.
The Sales Circle — Part One
Rob's long-running podcast The Sales Circle is the foundation for this book. When he launched the show, he sat down with 15 entrepreneurs, business owners, and salespeople — former football club CEOs, founders, business development leaders, and more — to find out exactly how they grew their sales. Those conversations are now being turned into a book.
This isn't Rob's thesis on sales (that's Part Two). This is other people's stories, firsthand — what they did, how they did it, what they learned. Rob believes salespeople learn best from great people, and he's been lucky enough to sit down with some of them.
At the time of recording, he's a couple of weeks away from finishing the first draft. Revisions to follow, then publication — with a firm target of by his birthday in November 2026. It will be available on Amazon and pre-orders will make a real difference.
A Three-Book Series
The Sales Circle is planned as a trilogy:
Part One (current) — the 15 interviews, in print, with Rob's reflections woven through.
Part Two — Rob's own sales training, ideas, and lessons drawn from Series Two of the podcast. His take on what the modern salesperson should be doing.
Part Three — more interviews. Not started yet, but the plan is there.
Ten Years of Relationship Selling
Rob's first book, Relationship Selling, was published in 2017. Next year is its tenth anniversary — and he's planning a full Version 2 to mark it. He's honest: he thinks the original has weak spots, elements that need updating. The anniversary rewrite will fix that. Alongside it sit The Paragon Mindset and A Month to Improve Your Sales, making this new release his fourth published book.
What's Next
Watch Rob's socials — LinkedIn, Instagram, Facebook — for launch announcements. There may be a launch party. And in a throwaway line at the end, he floats the idea that this very podcast might become a book one day too.
Writing a book changed Rob's career when he published Relationship Selling in 2017. A decade on, he's still doing it — still learning, still sharing, still finding new angles. The best thing you can do with what you've learned is get it out of your head and into someone else's hands.
The Sales Circle podcast is available on all major platforms and YouTube. Look out for The Sales Circle: Part One on Amazon — pre-orders help enormously.
Massive thank you to my partners - make sure you give them some love:
Paragon Creative Studios - www.paragoncreativestudios.co.uk
monday.com - https://try.monday.com/9fu602qtcgca
Xero - https://referrals.xero.com/i5kqkglg3n3w-nx0cim
Apollo.io - https://get.apollo.io/b3kjbubqrsvl
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