In 1832, seven men in a English mill town signed a pledge that broke from a hundred years of temperance tradition: not less drinking, but none. It would take the United States until 1920 to catch up, and fourteen years after that to admit it had gotten something badly wrong.
This episode traces the history of the temperance movement from its religious and economic roots through the Woman's Christian Temperance Union, the politics of Prohibition, and the uncomfortable racial history neither organization has fully reckoned with — and through the parallel story of what got invented to fill the gap: root beer, ginger ale, Welch's grape juice, and Coca-Cola, all created as alcohol-free substitutes by people who meant exactly what they said. The soft drink industry those inventions built is worth more today than the thing temperance spent a century trying to destroy.
Full show notes, research sources, and transcript at thealchemistsbar.com.
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