{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69b6c56c4266c9b1c7293116/6a16c2fe8ff41815a8ced697?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building Commando Spirit: Creating a Challenger Brand in the Drinks Industry","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69b6c56c4266c9b1c7293116/1779896520470-03a42420-2418-44d0-a294-0c535f65e46c.jpeg?height=200","description":"<p>🎙️ <strong>Coming This Friday | Episode 9</strong></p><p><br></p><p>What do you do after spending <strong>37 years as a Royal Marine?</strong></p><p><br></p><p>For Rory Copinger-Symes, the answer wasn't consulting, retirement or the corporate world.</p><p><br></p><p>Instead, he launched <strong>Commando Spirit</strong>.</p><p><br></p><p>In this week's episode of <em>The Drinks Entrepreneur Podcast</em>, Rory shares the remarkable journey from military service to building an award-winning spirits brand inspired by the values, traditions and ethos of the Commandos.</p><p><br></p><p>🥃 How a whisky blending session in Scotland changed everything</p><p>🏄 Living in Hawaii before retirement and discovering a new purpose</p><p>🚀 Launching a spirits brand with no previous drinks industry experience</p><p>⚔️ Navigating trademark battles, business setbacks and industry challenges</p><p>🍸 Creating unique products inspired by Dartmoor and Commando training</p><p>📈 Growing a premium brand through authenticity, community and storytelling</p><p>❤️ Supporting military charities through the business</p><p><br></p><p>One comment from Rory really stood out:</p><p><em>\"I had no business plan. I had no idea what I was doing. I just had an idea and decided to make it happen.\"</em></p><p><br></p><p>A fascinating conversation about entrepreneurship, resilience, brand building and finding a new mission after a lifetime of service.</p><p><br></p><p>🎧 <strong>Episode 9 launches Friday.</strong></p><p><br></p><p>#DrinksEntrepreneurPodcast #CommandoSpirit #Entrepreneurship #RoyalMarines #FounderStory #DrinksIndustry #Whisky #Gin #Rum #BrandBuilding #PremiumSpirits #BusinessGrowth #VeteranOwned #CraftSpirits #DrinksEntrepreneur</p>","author_name":"Alex Macintyre"}