{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69b6c56c4266c9b1c7293116/69cfc073f57702d2d9753d8b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building a Premium Rum Brand: Inside House of Rum and the Rise of Modern Spirits","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69b6c56c4266c9b1c7293116/1776938884426-536cd7b5-5457-4546-a09c-60127be3257b.jpeg?height=200","description":"<p>What does it take to build a premium rum brand in a category still fighting outdated perceptions?</p><p><br></p><p>In this episode of <em>The Drinks Entrepreneur Podcast</em>, Alex sits down with the Dave Howarth, the founder behind <strong>House of Rum</strong> to explore how they’re reshaping the way consumers think about rum and building a brand to match. Dave also has a very interesting backstory before he entered the world of rum as well!</p><p><br></p><p>From positioning and storytelling to the realities of launching in a competitive spirits market, this is a deep dive into what it really takes to create a modern premium drinks brand.</p><p><br></p><p>They cover:</p><p><br></p><ul><li>The story behind House of Rum</li><li>Why rum is misunderstood and how that’s changing</li><li>Building a premium brand in a crowded spirits category</li><li>The importance of education and storytelling</li><li>Lessons from launching and growing a drinks business</li><li>And, a first for the podcast, tasting 3 fantastic rums, live on the recording</li></ul><p><br></p><p>Whether you're a founder, brand builder, or spirits enthusiast, this episode offers a fresh perspective on one of the most exciting categories in drinks.</p>","author_name":"Alex Macintyre"}