{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69b6c56c4266c9b1c7293116/69cfbdc5ac25e4bf66858a40?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building a Modern Non-Alcoholic Cider Brand: John Logue on Disrupting the Category with Chance Clean Cider","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69b6c56c4266c9b1c7293116/1776938760306-83a9ffc0-9871-4e15-8531-03dec66bc488.jpeg?height=200","description":"<p>What does it take to reinvent one of the UK’s oldest drinks categories?</p><p><br></p><p>In this episode of <em>The Drinks Entrepreneur Podcast</em>, Alex sits down with John Logue, founder of <strong>Chance Clean Cider</strong>, to unpack how he’s building a modern cider brand designed for today’s consumer.</p><p><br></p><p>From early-stage challenges to standing out in a crowded market, John shares the realities of launching and scaling a drinks business—and why “clean” is more than just a buzzword.</p><p><br></p><p>They cover:</p><p><br></p><ul><li>The origin story behind Chance Clean Cider</li><li>What “clean” means in today’s drinks landscape</li><li>Breaking into the cider category as a challenger brand</li><li>The role of weather, seasonality, and consumer trends</li><li>Lessons learned from building a drinks startup</li><li><br></li></ul><p>Whether you're a founder, operator, or just curious about the future of cider, this is a candid look at what it really takes to build a brand in today’s drinks industry.</p>","author_name":"Alex Macintyre"}