What do you do when you can’t find a drink you actually want to drink?
In this episode of The Drinks Entrepreneur Podcast, Alex Macintyre speaks with Kerry and Amy, co-founders of Eufloria — a Norfolk-based functional drinks brand created to offer a genuinely enjoyable alternative to traditional soft drinks and alcohol.
Frustrated by the lack of sophisticated, low-sugar, alcohol-free options, they decided to build their own. What followed was a journey of kitchen experiments, herbalists, production setbacks, crowdfunding, and a steep learning curve in an industry they had never worked in before.
The result is Eufloria — a premium range of botanical drinks designed to give people more choice, without compromising on taste or experience.
This is an honest and refreshing conversation about starting from scratch, figuring things out as you go, and building something meaningful in the drinks industry.
In this episode we discuss:
• The moment they decided to create their own drink
• Building a drinks brand with no industry experience
• Developing functional botanical flavours from scratch
• Early production challenges, setbacks, and lessons learned
• Funding the business through Kickstarter
• Finding customers and getting onto retail shelves
• Their plans for growth, including cans, new flavours, and expansion
If you’re interested in drinks startups, alcohol-free innovation, or the reality of building a brand from nothing, this is a brilliant episode.
Follow Euphoria on social media to keep up with their journey.
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