What if wine lovers could help decide how a wine is made?
In this episode of The Drinks Entrepreneur Podcast, Alex Macintyre speaks with Alex Brogan, founder of Not Yet Named Wine Co. — a unique wine company where members vote on the key decisions that shape each vintage.
From choosing the vineyard and harvest date to fermentation methods and label design, Alex has built a community-driven wine business that puts drinkers at the heart of the winemaking process.
Alex shares the fascinating story behind the idea, how he moved from management consulting at PwC into winemaking, and how the concept has evolved into a global project producing wines across Portugal, Chile, California, South Africa, Slovenia, Australia, Italy and now Argentina.
The conversation explores the challenges of building a drinks brand, the realities of winemaking across different regions, and how community can become a powerful driver of loyalty in the wine world.
In this episode we discuss:
• Alex’s journey from Majestic Wine to PwC and eventually into winemaking
• The story behind Not Yet Named Wine Co. and its democratic winemaking model
• How members vote on key decisions that shape each vintage
• Producing wines across multiple countries and regions
• Building a subscription wine business and loyal community
• Expanding into premium wines and trade distribution
• The unexpected realities of harvest — including wild boar eating an entire vineyard
If you’re interested in the drinks industry, wine entrepreneurship, or the stories behind how great drinks brands are built, this is a fascinating look inside a truly unique wine business.
To learn more about Alex Brogan and Not Yet Named Wine Co., visit:
notyetnamedwineco.com
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