We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode nineteen, and if you did not cry at least once this weekend, we have questions about whether you were actually watching.
Kimi Antonelli. Nineteenth to first. Twenty six passes. His birthday week. His home race. A solo lap in qualifying that stopped everything. A flag from his dad with handwritten notes from the people he loves. Ragu eaten out of a Pirelli trophy in front of the Tifosi. And then the next day, go-karting with the whole team to say thank you. We are not over it and we are not going to be.
We also get into Pierre Gasly taking pole at the track where he has won before, in the city where he lives, in what might be a preview of what his brand story looks like when he is driving a Gucci livery next year. With the F1 2027 season launch happening in Milan, is this the beginning of Pierre in the spotlight?
Then Ferrari. This was their moment. Lewis in that F40. Charles with his history on that track. The Tifosi showing up as ever, like no other fanbase in the sport. All the ingredients. And then the strategy calls that followed, or didn't, and what it tells you about what happens when a brand with one of the great stories in sport cannot make the leadership decisions to match it.
We also get into the Monza trophy, which nobody liked until Kimi ate out of it, the grid gig that played to an empty crowd, the AWS commentary situation improving, and have our eyes on Madrid. Madrid's testing week brought us copper wire theft, three suspension failures, two chassis failures, and a track that at least one team principal is already calling a car killer. We are setting our recordings to extra long just in case.
And Disney continues to take crumbs. They showed up at Monza with the Cars activation that F1 fans have been waiting for since the partnership was announced. It landed like a tree falling in a forest with nobody around.
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Lights out.
#F1 #Marketing #SportsMarketing #MonzaGP #KimiAntonelli #PierreGasly #Ferrari #Lewis Hamilton #BrandStrategy #Leadership #Disney #Sponsorships #FemaleFandom #BrandFormula
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