We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode fourteen, and they are both only recently recovered. From the heat. From the Croisette. From Cannes Lions.
We open on Austria first. George Russell read the fine print, followed the rules to the letter, and won a race. The man will run to the stewards faster than anyone we've ever seen, but he can drive and the numbers don't lie. We also get into Crofty anointing a winner with ten laps to go in a race where everyone finished within two seconds of each other, the drone shot of the season, and why the Sky commentary bias conversation is not going away.
Then we head to the south of France. Mordecai was there. Elyssa was there. The heat was unconscionable.
F1 was everywhere at Cannes Lions this year, and we walk through it event by event. Salesforce announcing a new V-Carb partnership with a panel that was supposed to feature Arvid Lindblad and delivered Liam Lawson instead. Lando Norris and McLaren's CMO Lou showing up at Sport Beach to talk about golf. Carlos Sainz walking out to Smooth Operator, getting mispronounced by his own panel moderator, and still delivering on why Drive to Survive access was the best brand decision he ever made. George Russell packing a room so full people were sneaking in from the Croisette. And Susie Wolff, hosted by Naomi Schiff, laying out the F1 Academy sponsorship playbook in a way that made Mordecai realise we've been sleeping on what the Wolffs are quietly building. That one is getting its own episode.
We also get into Aston Martin's FT panel on redefining luxury, the gap between their brand story and their on-track reality right now, and what a board-level moment looks like when performance and narrative are no longer aligned.
And we close on Mordecai's biggest Cannes takeaway. The creator era has officially arrived at the festival, and the dinner is about to be bought for a very different guest list. Next year's Cannes will not look like this one. We're putting it on record.
Like, subscribe, and find us at @brandformulapod everywhere. Silverstone is next and Mordecai is surrounded by pop-ups.
Lights out.
#F1 #Marketing #SportsMarketing #AustrianGP #CannesLions #McLaren #Williams #AstonMartin #CarlosSainz #LandoNorris #GeorgeRussell #SusieWolff #F1Academy #CreatorEconomy #BrandFormula
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