We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back and they needed this race. Three formation laps, McLaren betting on rain that never came, records broken, and a 19-year-old making Max Verstappen hug him on the podium whether he liked it or not. We are healed.
Kimi on the podium with Lewis and Max felt like watching history be made in real time. We talk about what that moment meant, why Carmen Hamilton needs to be on every private jet this season, and why Kimi's decision to stay off social on race weekends and just win instead is quietly one of the most sophisticated brand plays on the grid right now.
Then we get into the popularity contest that F1 is becoming, and what happens when a driver's cultural capital starts mattering as much as their lap times. Is the pay-to-play era dying? We look at Lance Stroll finishing 15th at his home race (2nd to last of drivers that finished), and ask what it actually costs Aston Martin to have him in that seat. Not just financially. Reputationally. Because the I AM brand work they are doing is genuinely excellent and the experiential strategy is one of the smartest on the grid. How long can great marketing carry a driver who isn't building a story? We want Jak Crawford.
We get into the divide between champion sport and creator sport, and what Ovie Soko going on Love Island has to do with any of this.
Montreal gets its flowers. Fan-led, walkable, city-wide, and genuinely accessible in a way Miami simply wasn't. Someone honey-water their bagels and they get it right every time.
We close on Gucci x Alpine. The AI renders are everywhere. France would effectively be off the grid. Neither of us can fully explain it and we are going to need a whole separate episode when it actually happens.
Monaco is next. Elyssa is manifesting. We are saying nothing more.
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Lights out.
#F1 #Marketing #SportsMarketing #CanadaGP #KimiAntonelli #LanceStroll #AstonMartin #Alpine #Gucci #LVMH #DriverBranding #BrandPositioning #FemaleFandom #BrandFormula Hosted on Acast. See acast.com/privacy for more information.
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