We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode nine. It is so great to have a race weekend again, so much so Elyssa went to Miami. In this episode, we debrief the fan experience in Miami and talk solutions to the needed acquisition funnel for female fans.
What does it actually look like to experience an F1 race weekend in the host city when you don't have a race ticket? Elyssa spent the weekend at fan activations, brand events, and the McLaren thousandth race experience at Regatta Harbor. She also ended up at the Ritz-Carlton the morning of sprint qualifying watching all the B2B marketers head to the race.
The verdict on Miami? Quieter than expected. More B2B conference than fan festival. Salesforce showed up with a hundred clients. The empty seats during qualifying told a story all of their own. But Cadillac came with reggaeton, a low rider, a hair touch-up station, and a genuine understanding of where they were and who they were talking to. Someone over there gets it, and we think we know who.
We also get into Apple's big Miami moment. The pre-show, the post-race POV, IMAX screenings, Suzy Wolf's book launch at the Apple Store, and the dinner caption that briefly broke the internet. In and of F1 are not the same thing. Whose dinner was it really?
From there we go deep on the question this whole season keeps circling back to. Female fandom in F1 is at 50% and growing. So why does almost every retention tactic still feel like a photo booth and a nail station? We get into what an actual acquisition funnel for female fans looks like, what brands are missing by going for the glossy creator moment over the long-term relationship, and what F1 could learn from the Kentucky Derby, the London Marathon, and a CRM trigger.
We also share our first Brand Formula IRL news. Silverstone viewing party with The Sunday Society girls at Soho House is happening. UK-based listeners, come find us.
Like, subscribe, and follow us at @brandformulapod everywhere.
Lights out.
#F1 #Marketing #SportsMarketing #MiamiGP #FemaleFandom #BrandPartnerships #Sponsorships #McLaren #Cadillac #AppleTV #FanExperience #SportsMarketing #BrandFormula
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