In episode three of Caffeine’s Business Brew, we launch a new series: My Dream Store Brands.
In this format, guests choose eight brands that have shaped their lives, careers and thinking - the brands they would stock in their own dream store.
Our first guest is John Allert, CEO of INEOS Grenadiers and former Global CMO of McLaren Group and CEO of Interbrand UK.
From LEGO and Star Wars to Newcastle Brown Ale and Australian Rules Football, John shares the stories and brand lessons behind the brands that matter most to him, and what they reveal about creativity, culture, sport and the enduring power of great branding.
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