What's really happening inside the AI-driven shift in marketing?
The common story is that AI makes marketing faster — but the reality is that the entire internet economy is moving from attention to interpretation, and most marketers are still optimizing for the wrong one.
In this video, I share the inside scoop on the two-internet economy and what it means for marketers and individuals:
- Why AI agents now sit between buyers and brands in B2B and consumer
- How a truth layer wins where emotional marketing copy fails with LLMs
- What AI-washing costs companies and candidates trying to look AI-native
- Where marketing has to touch — website, pricing, docs — to stay relevant
The marketers and candidates who win in 2026 will be the ones who build memory in humans and clarity for agents, not the ones automating the back office faster.
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