{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69a85164618d0d8bf7c3f6c0/69a854d1d7234219a3e8edbd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"ReModel: Tales of Marketing Transformation 2 - Michelle McEttrick","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69a85164618d0d8bf7c3f6c0/1772639421132-d7cb75ac-fa78-47ed-bea7-1459b2f206d6.jpeg?height=200","description":"<p>In the second episode of ReModel: Tales of Marketing Transformation, we sit down with <strong>Michelle McKettrick</strong>, the bold and transformative marketer behind brand turnarounds at Tesco, Barclays, and Primark.</p><p><br></p><p>Michelle shares her insights on:</p><p><br></p><p>• Rebuilding trust in challenged brands</p><p>• Leading with purpose and creating psychological safety</p><p>• Balancing brand and performance to drive impact</p><p>• Using people, process, platforms, and partners to enable transformation</p><p>• Reclaiming marketing’s seat at the top table</p><p><br></p><p>Don’t miss this chance to hear from one of the most inspiring leaders shaping modern marketing today.</p>","author_name":"AAR Group"}