{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69a85164618d0d8bf7c3f6c0/69a854a5d7234219a3e8e67f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"ReModel: Tales of Marketing Transformation 1 - Mark Vile","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69a85164618d0d8bf7c3f6c0/1772639325469-a4a9cb51-3d54-47fe-a5c3-6f7677065473.jpeg?height=200","description":"<p>In Episode 1 of ReModel: Tales of Marketing Transformation, we sit down with <strong>Mark Vile</strong>, CMO at Fred. Olsen Cruise Lines, to explore what it truly takes to build marketing that endures.</p><p><br></p><p>Drawing on more than 30 years of experience across market-leading brands - including nearly two decades helping scale Compare the Market from challenger start-up to household name - Mark shares practical lessons on transforming marketing capability, culture, and commercial impact.</p><p><br></p><p>In this episode, we discuss:</p><p><br></p><ul><li>Integrating brand and performance teams to drive trust, respect, and measurable results</li><li>Creating psychological safety and genuine joy within marketing teams</li><li>Designing operating models and processes that enable, rather than constrain, creativity</li><li>Future-proofing teams through AI literacy, strategic thinking, and leadership development</li><li>Aligning marketing closely with business strategy to unlock real differentiation</li><li>Building high-impact agency partnerships in a hybrid world</li></ul><p><br></p><p>This conversation is essential listening for CMOs and marketing leaders looking to orchestrate people, process, partners, and platforms to deliver both disruptive growth and a culture where creativity thrives.</p>","author_name":"AAR Group"}