{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69a6efced00500cf52fb6e8e/6a3beaabe1238e54b0012583?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Rachael Balmforth - Senior Social & Influencer Manager @ AO (ex Missguided, Betfred) | The Rest is Content Podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69a6efced00500cf52fb6e8e/1783603988630-6572ce24-207b-4c97-9a9b-4e1638be3531.jpeg?height=200","description":"<p>How do you make people care about washing machines on TikTok?</p><p><br></p><p>In this episode, we sit down with AO's social lead (and former Missguided Brand Manager) to discuss her decade-long journey in digital marketing.</p><p><br></p><p>We dive into the legendary 2018 Missguided x Love Island partnership, the logistics of running real-time social \"war rooms\" and how the AO team make unsexy appliances interesting on social.</p><p><br></p><p>Rachael (Dennis) Balmforth on LinkedIn - https://www.linkedin.com/in/rachaelbalmforth/</p><p>Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w</p><p><br></p><p>Available on Spotify, YouTube &amp; Apple.</p><p><br></p><p>Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs</p><p>iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659</p><p>YouTube - https://youtu.be/JvhGHmO1lsM</p><p><br></p><p>The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine.</p>","author_name":"Simon Caine"}