{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69a6efced00500cf52fb6e8e/6a3be89beeb75ff76e1ba49f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Rebecca Fowler - How to build a community around flowers (Interflora) | The Rest is Content Podcast","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69a6efced00500cf52fb6e8e/1782311036633-ac42ff68-435e-4fcb-9370-ca1260bc1b6c.jpeg?height=200","description":"<p>What does it actually mean to be a Community Growth Manager in today's digital landscape? In this episode I’m talking to Rebecca Fowler. Becca is the Community Growth Manager at Interflora for the UK &amp; Ireland. </p><p><br></p><p>We discuss the shifting paradigms of platform algorithms, why direct shares are the ultimate metric of brand health, and how to create campaigns that evoke deep, genuine human emotion without feeling cynical.</p><p><br></p><p>Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w</p><p>Rebecca on LinkedIn - https://www.linkedin.com/in/rebecca-fowler-34b91265/</p><p><br></p><p>Available on Spotify, YouTube &amp; Apple.</p><p><br></p><p>Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs</p><p>iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659 </p><p>YouTube - you're here.</p><p><br></p><p>The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine.</p>","author_name":"Simon Caine"}