{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69a18dd5519334f049dcd8f2/69d344dfe9dcab307702a293?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"When the Software Isn't the Product","description":"<p>Maximilian Conrad built Hypecast to solve a distribution problem he lived firsthand at L&#39;Oreal. In this conversation, we trace the company&#39;s journey from a two-person idea to an enterprise platform, and get to the insight that changed how Max thinks about what they&#39;re actually selling.</p>\n","author_name":"Vernon Ross"}