{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/699e82c1a4a9e6b7fd9bc81b/699e82c9e84fcb90f205ba4d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Wine Is a Journey, Not a Test | Shay Gilchrist | In Good Company","description":"<p>Wine doesn't have to be intimidating—it starts with curiosity, not credentials.</p><p>Shay Gilchrist is the founder of Wine &amp; Vibes, LLC, a WSET Level 2 certified wine expert, and author of Vinology. She's built a business around intimate, sensory-rich wine experiences in Charlotte—capped at 30 people because she refuses to sacrifice connection for scale.</p><p>In this conversation, we get into:</p><p>- Why wine expertise starts with curiosity, not certifications</p><p>- The intentional choice to keep experiences intimate</p><p>- Building confidence by doing things scared</p><p>- How to avoid burnout when your business is your passion</p><p>Connect with Shay:</p><p>Instagram: @wineandvibes_</p><p>Website: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://www.wineandvibessc.com/\">www.wineandvibessc.com/</a></p><p>—</p><p>In Good Company is hosted by Jeremy McKellar. New episodes weekly.</p><p>🔗 Watch on YouTube: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"http://youtube.com/@InGoodConnects\">youtube.com/@InGoodConnects</a></p><p>🔗 Full episodes &amp; guest profiles: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"http://InGoodConnects.com\">InGoodConnects.com</a></p><p>🔗 More from Jerm: <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"http://JeremyMcKellar.com\">JeremyMcKellar.com</a></p>","author_name":"Jeremy Mckellar"}