Lee Rayner and Joel Ryan sit down with legendary lure maker Graeme “Bonze” Fleet for a deep dive into the obsession, craft, and chaos of big‑game fishing. From the early days that shaped his passion to the global rise of Bonze Lures, Graeme shares the stories, innovations, and wild moments that turned him into one of the most respected names in the sport. It’s an energetic, honest, and often hilarious conversation about chasing fish, chasing perfection, and building a brand that changed the game.
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