One of the first questions people ask when they’re ready to invest is, “Where should I buy?” It seems logical, but in reality, focusing on location too early often leads to the wrong decisions. Without understanding your strategy, your budget, and what the property needs to do, even the “right” location can produce the wrong outcome.
In this episode of The Property Mindset, I’m joined again by Julian Nicolitsis, co-founder of Prop Moves Australia, who has helped clients purchase more than $1 billion in residential real estate across the country.
This conversation breaks down one of the most misunderstood parts of property investing: location, and why it’s often overemphasised without the right context.
We unpack what people are really asking when they focus on suburbs and postcodes, and why chasing “blue chip” areas or following the herd can lead to missed opportunities.
We also discuss several key ideas:
• Why “where should I buy?” is often the wrong starting question
• The myth of blue chip locations and why performance matters more
• How timing and growth cycles impact different markets
• When yield matters (and when it doesn’t) in your strategy
• Why diversifying across multiple markets reduces risk and increases opportunity
The episode also explores how experienced investors identify growth pockets, assess multiple fundamentals beyond surface-level data, and avoid common mistakes like buying based on familiarity or emotion.
By the end of the episode, the message is clear: location matters, but only when it aligns with your strategy, your timing, and your long-term plan.
Connect with me here: https://shorefinancial.com.au/matthewcurle
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