{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/698a586a68c8ed48f064998f/6a1fa4de570c4c93abf64a65?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 9: Growing your firm in 2026","description":"<p>Proudly brought to you by <a href=\"https://ignitionapp.info/accountants-after-hours\" rel=\"noopener noreferrer\" target=\"_blank\">Ignition</a> who we both love and use in our businesses to automate proposals and streamline invoicing.</p><p><br></p><p>In a rapidly changing industry, your growth strategy can't just be \"do good work and hope for referrals\". This episode explores how to build a multi-pronged marketing strategy for 2026 and beyond..&nbsp;</p><p><br></p><p>Natalie discusses her shift from 100% online visibility to a mix of social media and local networking, while Sarah shares her \"North Star\" of building an AI-native firm. They cover the hidden costs of referrals that aren't the right fit, the dangers of buying growth through messy firm acquisitions, and the power of simple consistency over perfection..</p><p>Follow, subscribe and share with an accountant who needs a space where the real conversations happen.</p><p><br></p><p>☕️ Send us your accounting industry tea and how you are using AI in your firm - hello@accountantsafterhours or DM on socials.</p><p>🔗 Episode links:</p><ul><li><a href=\"https://vt.tiktok.com/ZSHw568o\" rel=\"noopener noreferrer\" target=\"_blank\">Nat's iconic Tiktok bathtub video</a></li></ul><p><br></p><p>💬 Join in on the conversation:</p><p>- Follow us on <a href=\"https://instagram.com/accountantsafterhours\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a> (it’s where we have the most fun) </p><p>- Like us on <a href=\"https://www.facebook.com/accountantsafterhours\" rel=\"noopener noreferrer\" target=\"_blank\">Facebook</a></p><p>- Follow us on <a href=\"https://www.linkedin.com/company/accountantsafterhours\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a></p><p>- Watch and subscribe on <a href=\"https://www.youtube.com/@AccountantsAfterHours\" rel=\"noopener noreferrer\" target=\"_blank\">YouTube</a></p><p><br></p><p>DISCLAIMER: This podcast is general information only and does not constitute legal or professional advice. Listeners should seek their own professional advice and conduct their own due diligence before acting on any information discussed.</p><p><br></p>","author_name":"Accounting Sisters"}