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In this episode, Will Clarke sits down with Robin Morgan to unpack what it actually takes to build a music career in 2026 — and why most artists are playing the wrong game.
From killing his DJ radio show to launching a podcast built on real conversations (not clickbait production), Will breaks down how the industry has shifted — from dopamine-driven TikTok hits to AI-assisted production — and why “good music” alone isn’t enough anymore.
If he had to start from zero today, Will explains exactly what he’d do: build audience before releasing music. Post daily edits. Document everything. Give value consistently. Build an email list. Own the communication. Fans before streams.
They dive into treating music like a real business — why branding and storytelling matter more than ever, why audience leverage beats hype, and why financial freedom outside of music can protect the art inside of it.
This isn’t about going viral. It’s about building momentum that compounds.
If you’re serious about turning attention into real Spotify growth, that’s exactly what Intellijend was built for — helping artists drive targeted listeners at the right moment to trigger algorithmic momentum. Get started at https://www.intellijend.com and use code POD25 at checkout for 25% off for life.
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