{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/697b81e839a9cd7f18b16563/6a71f34ec41b8c1d3080d525?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Build Trust. The Branding Secret Behind WalletConnect","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/697b81e839a9cd7f18b16563/1785852613388-691ce43a-f56c-4259-b13b-50487af51657.jpeg?height=200","description":"<p>Building a great product is no longer enough. In today’s crowded market, the brands that stand out are the ones that tell compelling stories, build trust, and create a genuine connection with their audience.</p><p>In this episode of Decoding Oblivion, Eva sits down with <strong>Dayana Alexandrova, Head of Social Media at WalletConnect</strong>, to discuss <strong>how one of crypto’s most widely used infrastructure companies is building a recognizable brand while remaining largely invisible to end users.</strong></p><p>They also dive into AI’s impact on marketing, the importance of personal branding, partnership marketing, multi-channel growth strategies, and what every marketer should be doing to stay relevant in the age of AI.&nbsp;&nbsp;</p><h3>In this episode:</h3><ul><li>Why every infrastructure company still needs a strong brand</li><li>The power of narrative in technology marketing</li><li>How WalletConnect approaches X vs LinkedIn</li><li>Why partnership marketing is so underrated</li><li>AI tools Diana actually uses every day</li><li>Which AI tools are overhyped</li><li>Will AI replace marketers?</li><li>How to build a personal brand without competing with your employer</li><li>The 2:1 content rule for growing your personal brand</li><li>What’s next for WalletConnect</li></ul><p>💡 Produced with the support of <strong>WellDone.</strong></p><p><strong>WellDone helps e-commerce companies modernize and optimize their engineering with AI-powered software development.</strong></p><p>Learn more:</p><p><a href=\"https://welldone.tech\" rel=\"noopener noreferrer\" target=\"_blank\">https://welldone.tech</a>&nbsp;</p><p><br></p><p>🔔 Follow Decoding Oblivion for conversations with founders, marketers, AI builders, and Web3 leaders exploring the technologies shaping the future.</p><p>#AI #Marketing #Branding #PersonalBrand #Web3 #Crypto #WalletConnect #GrowthMarketing #Podcast #DecodingOblivion</p><p><br></p><p>To connect: <a href=\"mailto:podcast_admin@aanet.work\" rel=\"noopener noreferrer\" target=\"_blank\">podcast_admin@aanet.work</a></p>","author_name":"Eva Nevraj"}