ChatGPT, Claude, and Perplexity are quietly replacing Google as the discovery engine for buyers. AI search optimization (GEO) is becoming the new SEO - and most brands are nowhere to be found inside AI-generated answers. Web3, AI visibility, B2B marketing - this episode covers it.
If ChatGPT doesn’t recommend your brand when someone asks “what’s the best X” - you might as well not exist. That’s the new reality.
In this episode, Pierre-Louis Jérôme (Co-Founder of Geonimo) and Loïs Guilhou (Head of Sales) break down how AI models actually pick brands to recommend, why traditional SEO is losing ground fast, and what companies need to do right now to stay visible in the AI era.
What’s covered:
— GEO vs SEO: what’s actually different and why it matters
— How ChatGPT and AI assistants choose which brands to mention
— Why AI visibility is becoming a make-or-break for B2B
— How buyer decisions are shifting from Google to AI assistants
— What “AI as the new decision engine” looks like in practice
— How Geonimo helps companies track and improve AI visibility
🎙️ Featuring:
Pierre-Louis Jérôme - Co-Founder, Geonimo
Loïs Guilhou - Head of Sales, Geonimo
Produced with WellDone (welldone.tech) and MAADS (maads.com).
#AI #Visibility #SEO #GEO #ChatGPT #Optimization #DecodingOblivion #Geonimo
Timecodes
00:00 - The day Google stopped being the homepage
01:27 - GEO in one sentence
02:52 - \"On Google you compete for clicks. On AI you compete to be chosen\"
04:07 - SEO vs AEO vs GEO without the buzzwords
05:19 - The 3 signals that decide which brand AI picks
06:17 - Why most CMOs are 18 months behind
08:24 - The gap that made GEO inevitable
10:23 - Crypto and e-commerce got there first
11:52 - The 3 layers of AI visibility
13:37 - Faster than the internet itself
14:19 - Inside Geonimo: how the audit works
15:51 - The AI Suitability Score
16:24 - Traffic is dead. Mentions are the new metric
18:15 - The multi-market problem nobody talks about
20:33 - The mistake every brand makes in their first AI audit
22:40 - Who gets results in 7 days vs 7 months
24:40 - Writing for AI is nothing like writing for Google
27:56 - The 70/30 rule for SEO and GEO budgets
29:42 - Why AI search isn't winner-takes-all
31:03 - How small brands beat giants on ChatGPT
33:01 - Brands that started ranking in AI within days
34:10 - Industries already locked. Industries still wide open
35:58 - The 3 things to fix this week to show up in ChatGPT
37:15 - The biggest GEO mistake brands repeat
38:09 - Why GEO is a moving target
39:20 - What stops working in 6 months
40:26 - Where Geonimo is heading next
41:40 - The product roadmap nobody else is building
42:52 - From insights to automation
43:45 - GEO for marketplaces and recommendation engines
44:37 - AI agents talking directly to Geonimo
45:35 - How to try Geonimo and book a demo
46:10 - One thing to do tomorrow morning
46:34 - The 6-month forecast
47:09 - Outro
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