In the first episode of Decoding Oblivion, I sit down with Rodi Patlis, co-founder of LeadGet, a B2B outbound growth agency ranked in the top 10% of Smartlead users worldwide by replies and deals created. We talk about how outreach has evolved, what automation actually changes, and why the old rules around “cold vs warm” don’t really apply anymore.
We unpack where AI genuinely adds value in the sales process and where it still falls short. We discuss personalization, scale, deliverability, and why most teams are still making the same mistakes even with better tools. This episode is about what’s actually working behind the scenes in modern B2B growth. No hype, no exaggerated claims. Just practical insight from someone building and testing these systems every day.
Timestamps:
00:00 Intro + Meet Rodi
03:10 How Outreach Changed in the Last 3 Years
04:47 Is Cold Outreach Still Working?
07:29 LinkedIn, Automation & Personalization Reality
11:39 The 3 Pillars: ICP, Offer, Channel
19:49 Where AI Actually Adds Value
29:37 Real Outreach Workflow (LinkedIn vs Email)
33:46 Metrics That Matter + Benchmarks
39:04 Tools: Smartlead, Apollo & CRM Stack
46:05 The Future of Outreach & Automation
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