{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69702993675fd45d3a8c9d87/697029aaf66127afdde7b049?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How Pia Mance Made Heaven Mayhem Go Viral","description":"<p>By now, chances are you either have bought something from Heaven Mayhem, have it in your cart, or in a saved folder on Instagram. Since its launch just last year, the accessories brand has taken the fashion world&nbsp;by storm, being seen on Kendall Jenner, Hailey Bieber, and more. In today's episode, I talk to founder Pia Mance on how she found her brand niche, what it takes to go viral, and her thoughts on dupe culture.</p><p>Follow Pia on Instagram&nbsp;@PiaMance and&nbsp;@HeavenMayhem</p><p>Love the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez.</p><p>Produced by <a href=\"http://www.dearmedia.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Dear Media</a></p><p>This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.</p>","author_name":"Liv Perez"}