{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/696fd5e36544003fe9fb3a25/6ae1ac66092a0dff19399764?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How AI is changing Google Search behavior and what it means for advertisers","description":"<p>AI is expanding what people bring to Google Search - whether that&#39;s asking 3x longer questions, going back and forth on follow-ups, or searching with voice and images. With room to include personal nuance and context, people are working through complex decisions right as they search.</p><p><br></p><p>In this episode of Ads Decoded, Ads Product Liaison Ginny Marvin steps into the world of organic Google Search with Shivani Mohan, Search Vice President of Data Science and User Experience Research (UXR), for a look under the hood at how billions of people search today. Together, they unpack what shifting search intent across experiences like AI Overviews and AI Mode means for your content. Ginny then considers how to translate these insights for your Google Ads strategy.</p><p><br></p><p>🔔 Subscribe for more Ads Decoded episodes with Ginny Marvin.</p><p><br></p><p>Got questions for Ginny? Email us: adsdecoded@google.com. Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as https://goo.gle/3N2Q22r.</p><p><br></p><p>#GoogleAds #PPCChat #AdsDecoded #GoogleSearch #SearchIntent #SearchTrends</p>","author_name":"Google"}