{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/696fd5e36544003fe9fb3a25/6aac17b2bafe1ba4562b6390?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to drive better Google Ads lead gen with first-party data","description":"<p>In this special live edition of Ads Decoded at Google's Rethink ROI event in New York City, host Ginny Marvin sits down with Stephen Chang (First-Party Data Management and Measurement Specialist) and Natalia Boehm (Conversion Solutions Specialist) to break down why a strong data foundation is the real engine behind successful lead gen, and how to feed Google AI the signals it needs to find more of your best customers.</p><p><br></p><p>Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -&gt; https://goo.gle/3NO45ZW.</p><p><br></p><p>Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.</p>","author_name":"Google"}