{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/695bcca829db57949e62289d/6a3241a2780d0f7579fe5d5b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Become famous with strategic PR!","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/695bcca829db57949e62289d/1781678027903-e42fb045-fd1a-40d4-b571-40f9de77bff7.jpeg?height=200","description":"<p>Crafting your stories and getting them out to the world is how your business stands out from the crowd. Whether you've driven tuktuks a thousand miles across India, bought a beach and turned it into a dive resort or overcome impossible hurdles in life journalists and audiences LOVE a unique story. </p><p>This week's guest is journalist and PR expert Carol Driver who, as female editor of MailOnline knows exactly how the world of PR works and how it can be leveraged for consistent success in business. </p><p>From creating visibility, through building credibility and becoming famous in your sector, Carol and Sophie discuss the ways every business can benefit from a strategic PR campaign founded on personal, crafted storytelling. </p><p><br></p><p>00:00 Introduction to PR and Personal Branding</p><p>06:01 The Importance of PR for Business Growth</p><p>11:53 Crafting Your Story for Effective PR</p><p>18:06 Strategies for Successful PR Engagement</p><p>21:11 Strategic PR: Aligning Stories with Publications</p><p>24:21 The Value of Media Exposure: Beyond Monetary Gains</p><p>26:55 Navigating Media Relations: Managing Expectations and Reputation</p><p>29:55 Creative PR Strategies: Sponsorships and Visibility</p><p>32:47 Unique Experiences: Leveraging Adventures for PR</p><p>35:58 Building a PR Strategy: The Consistency Club Launch</p><p><br></p><ul><li><a href=\"https://caroldriver.com/\" rel=\"noopener noreferrer\" target=\"_blank\">Carol Driver's Website</a></li><li><a href=\"https://www.facebook.com/groups/HowToMakeTheHeadlines\" rel=\"noopener noreferrer\" target=\"_blank\">How to Make the Headlines Facebook Group</a></li></ul><p><br></p><p><br></p><p>Get your tickets for Business by the Beach in Bournemouth – 31st July HERE: https://thehappyinvestor.co.uk/sophies-investing-club</p><p><br></p><p>Want to learn directly from Sophie and scale your business THIS YEAR? The waitlist is now open with limited spaces for the low-price cohort 👉🏼 https://thehappyinvestor.co.uk/fm-waitlist</p><p><br></p><p><br></p>","author_name":"Sophie Foote"}