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Amy Atkinson built a successful agency, lost the whole thing in 48 hours when COVID hit THEN rebuilt it AND THEN watched £100k worth of clients walk out of the door during the cost of living crisis.
In this episode, Sophie sits down with Amy (business coach, multi-business owner, and property investor) to talk about what actually happens when one income stream isn't enough, and what she did about it.
Describing clawing back spending, building her investments alongside a business, and the moment Amy's mum told her exactly what she needed to hear she shares her amazing tales of resilience and bloody hard work!
They also get into the practical side of growing a service-based business — how to create content that actually converts, why ads can backfire if your audience isn't ready, and where to find your ideal clients for free before you spend a penny on marketing.
Plus: why Amy's best-ever business month happened when she did less, not more.
If you've been putting your health last, spending every penny you earn, or wondering how to grow an audience without throwing money at Meta — this one's for you!
00:00:25 – Welcome & introducing Amy Atkinson
00:01:35 – Amy's background: 13 years in business and why she left corporate
00:02:21 – The job offer that started it all (\"high salary for your age\")
00:05:53 – What Amy does: helping online coaches scale to six figures
00:06:00 – What it actually takes to scale: pricing, content strategy & DMs
00:07:18 – The superpower of mums in business
00:08:23 – Building a business that gives you choice, not just presence
00:10:33 – Failures & pivots: losing everything in 48 hours during COVID
00:13:36 – Why one income stream isn't enough
00:14:54 – How they clawed back spending to start investing from scratch
00:16:36 – Amy's current income streams: property, stocks & shares, trading
00:17:39 – Forex trading: is it a scam? Sophie's 8–10% a month
00:19:28 – Why right now is the best time to start investing
00:22:04 – Social media that actually converts: what to post and why
00:23:21 – Amy's four-step content flow (+ grab it for £1)
00:25:19 – How to grow your audience without spending a penny on ads
00:27:16 – Finding your ideal clients in the right places
00:28:46 – The power of being in the room (and Ibiza)
00:29:14 – Investing in yourself: why it's the hardest spend to justify
00:30:15 – Amy's health wake-up call: colitis, A&E, and what changed
00:31:47 – The advice from her mum that stopped her in her tracks
00:32:51 – Best ever business month — by doing less
00:34:47 – Plans for this year: health first, one event a month
00:36:08 – Building a team: why you don't have to do it all
00:37:42 – Delegate the boring stuff first (hello, tax season)
00:38:49 – Where to find Amy + her free Facebook group
Find Amy on Instagram: @TheFemtrepreneur