{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/695842c7c4b2cc952cc66623/6aa04ea1e25cb7d39ea3e65f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP 811 🔥 \"Is Your Comfort Zone Costing You Six Figures?\" [Paul on Fire]","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/695842c7c4b2cc952cc66623/1788890083569-77d7f4c7-263e-4d61-90b7-acd33d0493c7.jpeg?height=200","description":"<p>Today, I break down why avoiding marketing and outreach is quietly bankrupting clinic owners, and why workshops are outperforming digital ads right now.</p><p><br></p><ul><li>Explained that success comes down to a binary choice — go do the \"ground game\" (networking, referrals, in-person relationships) or master direct marketing (Google, Facebook, email) — and that avoiding both out of fear or comfort is what's actually costing owners money</li></ul><p><br></p><ul><li>Broke down why monthly in-person workshops are now beating Google ads, Facebook ads, and social DMs for driving new patients, using real data from 350+ consulted clinics and the AI-driven \"information overload\" reshaping how patients make decisions</li></ul><p><br></p>","author_name":"The Paul Gough"}