{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/695842c7c4b2cc952cc66623/6a91fa1b0911a5619738c0aa?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP 810 ☕️ \"Are the PTs Asking for 150K Actually Any Good?\" [Coffee with Goughy]","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/695842c7c4b2cc952cc66623/1787951623737-5e1f1168-ce95-4514-aa1c-efa309ea932c.jpeg?height=200","description":"<p>Today, I made the case that patients don't pay for research or clinical credentials — they pay for \"the magic,\" and that's the real litmus test for whether a PT is worth what they're asking for.</p><p><br></p><ul><li>Introduced two litmus tests for a PT's true value: how many patients specifically call and ask for them by name, and how much of a fuss gets kicked up when you try to move them to another provider</li></ul><p><br></p><ul><li>Argued that devotion, communication, and basic human courtesy (eye contact, please and thank you) build a practice far more than clinical research ever will, using the barbershop/loyalty analogy to make the point</li></ul><p><br></p><ul><li>Shared the story of growing his own caseload from 15 to 71 patients through sheer devotion and desire, with no marketing systems at all, to illustrate what separates a great PT from an average one</li></ul><p><br></p>","author_name":"The Paul Gough"}