There's a number going around every mastermind table I sit at, and it should scare you: 150K. That's what PTs are asking for now — and if you can't pay it, you're going to lose them to venture capital-backed rollups who don't care about margins, only market share.
In this one I break down what's actually coming for the PT profession over the next five years.
If you've been blaming recruitment for a problem that's actually about profitability, this episode is your wake-up call.
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