{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/695842c7c4b2cc952cc66623/69d41280f57702d2d9faaa32?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"EP758 The Gucci Bag Principle: Why Your Best Clients Will Happily Pay You $350 a Session","description":"<p>In this episode, I go deep on something that most clinic owners get completely wrong - what your patients are actually paying you for. Spoiler: it's not the treatment.</p><p><br></p><p>I get asked:</p><ol><li>\"Why will a patient pay you $350 when they can get the same treatment for $150 around the corner?\"</li><li>\"What did Mr. Gucci understand about his customers that most clinic owners completely miss?\"</li><li>\"Why do some clients disappear for nine months, never use a single thing you offer, and still happily keep paying you?\"</li><li>\"How did the UCLA \"See I Care\" model completely change the way I think about patient experience?\"</li><li>\"What's the difference between good customer service and the kind of experience people will pay a premium for?\"</li><li>\"How do you know when your business is built to last — and how do you know when it's in trouble?\"</li></ol><p><br></p><p>Register Now: <a href=\"https://cashpaysummit.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://cashpaysummit.com/</a></p>","author_name":"The Paul Gough"}